Product & Partner Marketing Manager

I help B2B SaaS fintech, insurtech, and cybersecurity companies with product marketing, global partner marketing, strategy, and content marketing services.

Before venturing into product content and strategy, I gained experience in B2B SaaS content and partner marketing in the fintech, cybersecurity, and insurtech spaces. Understanding audience segmentation and how to solve a user’s problems kickstarted my passion for delivering engaging customer journeys and products that improve lives across the globe. I have developed strategy and technical content for AI-driven products, including case studies, feature documentation, UX content, thought leadership content, and more.

Services

  • AI Product Management

    I leverage my knowledge of machine learning, deep learning, and the AI tech stacks that power specific models to help influence and build the best AI products. I work well with cross-functional teams to deliver optimal results.

  • Global Partner Marketing

    I work alongside global marketing teams to develop strategic marketing initiatives that result in increased revenue. This includes strengthening brand awareness and identifying potential business opportunities designed to benefit both entities.

  • Product Marketing

    I help my clients identify user personas through competitive research, and prepare go-to-market and feature product messaging. I collaborate with product, marketing, and leadership teams to develop thought leadership and brand awareness messaging that converts.

  • Paid Ads

    I strategize, develop, and implement paid ads campaigns for clients across facebook, instagram, LinkedIn, and Google. Google and Meta Blueprint certified.

  • Social Media Management

    Social Media Management can increase brand awareness, warm leads, and conversions. Coupled with valuable content, a regular cadence of posts can lead to increased conversions and revenue.

  • Dynamic Content Creation

    Based on your needs, I will develop a 6-month or annual content calendar, case study, ebook, or thought leadership piece that you can use to build and nurture warm leads and establish your company as a thought leader in the space.

Portfolio

Testimonials

  • "Claudia is a talented and extremely reliable content marketer. Her ability to produce compelling narratives and drive engagement helped deliver strong results for our team. She's quick to understand the target audience and tailors messaging well to effectively communicate the value of our products to those audiences. I had a wonderful time working alongside her and highly recommend her to any organization seeking a powerful player in their content marketing department."

    -Tim Pang, Digital Marketing Manager & team member, Socotra

  • "It was an absolute pleasure working with Claudia at Docyt. She is an excellent content strategist in the B2B space. She is colloborative and methodical. She researches extensively about the targeted audience and produces content that resonates well with prospects. Claudia adds immense value to any marketing team as a team member and a contributor."

    Ting Dai (David) Wang, Digital Marketing Manager & Team member, Docyt

  • "Claudia is a valuable asset to any B2B content marketing team. She brings a much needed focus on the human side of any business, whether it’s the customer or the people that work there. She creates content that is relatable and easy to understand for any persona. I could always rely on Claudia to take a project and run with it. I highly recommend her for any marketing organization. "

    Andrew Ly, Manager at Socotra

  • "Claudia is a very talented writer and storyteller with a knack for creating marketing messages that drive to the heart of the reader's concerns. She learns quickly and her work is clear, direct and makes an impact. In addition, she has an incredibly positive attitude, is willing to tackle new tasks and stretch herself, and she's an absolute joy to work with. "

    Mike Martinez, Manager at Capital Group

  • "The writer/designer relationship can be tricky to navigate at times, but Claudia makes my job easy. She is very collaborative, asks a lot of questions, and is a strong and creative writer. Claudia also learns very quickly and is always willing to take on more work or try new things to benefit the team. Claudia has produced high quality work across multiple channels — we have worked on a variety of projects together from presentations and landing pages to social media posts and emails. Overall, Claudia is a great team player and a pleasure to work with. "

    Sonia Brown, Senior Visual Marketing Designer & Teammate, Capital Group

  • "I've enjoyed working with Claudia and benefiting from her quick wit, esprit de corps and ability to jump into projects that can seem daunting to say the least. Her writing is fun and razor sharp. She is a team player and would be a great addition to any group. "

    Sharon Creal, Senior Writer and Teammate at Capital Group

  • “Claudia is a powerhouse of expertise and charisma in the world of online marketing. She has an innate sense of how to bring words to life and organize information in a way that makes it interesting and engaging with just the right amount of emotion for the prospective client. It was a delightful experience working with her, and we feel so grateful to have had her on our team. We highly recommend The Powerful Page to others and plan on hiring Claudia again in the future!”

    Wendy Obstler, co-owner of Living Lela

  • “Working with Claudia was amazing! She seamlessly weaved in written content, videos and pictures to thoughtfully inform and emotionally engage our audience. Her passion to tell our story was very evident and we really appreciated her attention to detail, thoughtful questions, and help to understand how best to share our work in the digital age. We are so grateful for this collaboration and look forward to working with her again!”

    -DEBORAH ANDERSON,PHD,RYT, CO-